La Marsa
[EN]
La Marsa is a coastal town located in the northern part of Tunisia, along the Mediterranean Sea.
It is part of the Tunis Governorate and is situated approximately 18 kilometers northeast of the capital city, Tunis. La Marsa is known for its picturesque setting, sandy beaches, and a blend of traditional and modern elements.
[FR]
La Marsa est une ville côtière située dans la partie nord de la Tunisie, le long de la mer Méditerranée. Il fait partie du gouvernorat de Tunis et est situé à environ 18 kilomètres au nord-est de la capitale, Tunis. La Marsa est connue pour son cadre pittoresque, ses plages de sable fin et son mélange d’éléments traditionnels et modernes.
Working on a fresh communication approach that places citizens at the forefront of information, I've opted to revamp the visual identity of La Marsa municipality to bring it in line with contemporary digital practices.
Our thought process initially centered around "the arcades," a symbolic location in the city. Eventually, our choice shifted towards another emblematic architectural element: The mosque and La Coupole. Fathia, the camel of Safsaf, Fathia has long been the city's symbol and serves as the mascot for Avenir Sportif de La Marsa, adding a delightful touch to the community. It became evident that she would now represent the territory through the logo.
The redesign focuses on minimalism and adaptability, offering two logo versions for diverse mediums, accompanied by a custom-designed font and a diverse color palette.
